2010 Word of The Year: Privacy [Cross post]

Note: this is a cross-post from the uTest software testing blog.  Please visit the original post for more comments, Tweets, and other goodness. I recently attended a marketing conference that discussed emerging technology trends.  When the panel was asked what was the single-word topic of 2010 they almost all said, “mobile”.  I didn’t think of.

Starbucks FourSquare Mayor Rewards Program

Well, it’s here – there is finally some financial incentive to use FourSquare and it’s in the form of discounted coffee. For a while companies like Harvard, The History Channel, and Starbucks have used FourSquare as a means to promote their products with the return to the user being the exploration of their city.  Harvard.

Catching Up on Geo-Based Marketing

When Yelp originally added the geo “check in” feature, I was very excited.  I love Yelp and their iPhone app so I immediately put my Foursquare account on hold to focus on learning the ins-and-outs of Yelp.  It was a very polished app but I made the assumption that the content user friendly layout of.