Mobile Mapping for AMC

Back in January I was planning logistics for a winter Presidential Traverse of several peaks including Mount Washington.  The biggest concern, as always the case to the “Home of the World’s Worst Weather”, is weather and visibility.  I was thinking about the limitations of GPS (which I don’t use) and a compass (which I carry.

Catching Up on Geo-Based Marketing

When Yelp originally added the geo “check in” feature, I was very excited.  I love Yelp and their iPhone app so I immediately put my Foursquare account on hold to focus on learning the ins-and-outs of Yelp.  It was a very polished app but I made the assumption that the content user friendly layout of.

Seven Basic Twitter Tips for Companies

Some of these might sound obvious but a lot of them seem to be ignored by companies on Twitter. Most will probably state that they don’t have the resources to dedicate to Twitter but they need to make them. A social media manager is just as important as a customer service rep, if not more.