FutureM “Future of Digital Strategy” Notes

I just got home from an interesting session of FutureM Boston “Future of Digital Strategy” session and wanted to type out some notes while the ideas are fresh in my head. Quick takeaway; The role of marketing is changing. Analytics are key. 2010 was year of mobile. 2011 is year of video. Speakers: Perry Hewitt,.

Rolling Forecasts & Sarcasm

As an analyst I’m not sure if I should take this one personally.  I love it either.

AVG Scanner v. Web Analytics

Interesting articles on the fake clicks coming in from AVG: Six months ago, AVG acquired Exploit Prevention Labs and its Linkscanner, a tool that automatically scans search engine results before you click on them. If you search Google, for instance, and ten results turn up, it visits all ten links to ensure they’re malware free..