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	<title>MattSolar.com &#187; Matt</title>
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	<link>http://mattsolar.com/blog</link>
	<description>Matt Solar</description>
	<lastBuildDate>Fri, 04 Feb 2011 14:31:31 +0000</lastBuildDate>
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		<title>Google: Bing is Plagiarizing Our SERPs</title>
		<link>http://mattsolar.com/blog/2011/02/hiybbprqag/</link>
		<comments>http://mattsolar.com/blog/2011/02/hiybbprqag/#comments</comments>
		<pubDate>Thu, 03 Feb 2011 18:30:36 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Bing]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[SERPs]]></category>

		<guid isPermaLink="false">http://mattsolar.com/blog/?p=617</guid>
		<description><![CDATA[Google has taken a pretty direct shot at Bing and the gloves are off. On Tuesday, Google released a blog post accusing Bing of &#8220;stealing&#8221; their data.  Danny Sullivan wrote a nice piece on the details of Google&#8217;s experiment.  This is a bold accusation and both sides are fighting for search market share.  Google&#8217;s claim is that they [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Outdoor Dog Gear</title>
		<link>http://mattsolar.com/blog/2011/01/outdoor-dog-gear/</link>
		<comments>http://mattsolar.com/blog/2011/01/outdoor-dog-gear/#comments</comments>
		<pubDate>Tue, 18 Jan 2011 14:24:31 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Dogs]]></category>
		<category><![CDATA[Outdoors]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[Gear]]></category>

		<guid isPermaLink="false">http://matthewsolar.com/blog/?p=577</guid>
		<description><![CDATA[If you follow me on Twitter or DailyMile you’ll know that I spend a lot of time running, hiking, and skiing with my dog.  Getting her out for a run has been a big motivator to get me out and it’s morphed into bringing her along as much as possible.  Over the years and miles [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Beer Allergies &amp; Alternatives [Cross Post]</title>
		<link>http://mattsolar.com/blog/2010/12/beer-allergies-alternatives-cross-post/</link>
		<comments>http://mattsolar.com/blog/2010/12/beer-allergies-alternatives-cross-post/#comments</comments>
		<pubDate>Tue, 28 Dec 2010 00:45:23 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Beer]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[CraftBeerSocial]]></category>
		<category><![CDATA[Personal]]></category>

		<guid isPermaLink="false">http://matthewsolar.com/blog/?p=568</guid>
		<description><![CDATA[[Note: This is a cross post from the CraftBeerSocial.com Blog] To make a long story short, I may be allergic to beer. This is troublesome news for a beer geek, let alone someone who has room designed around a built in kegerator.  My brother and I have always been extremely prone to very serious hangovers (i.e. [...]]]></description>
		<wfw:commentRss>http://mattsolar.com/blog/2010/12/beer-allergies-alternatives-cross-post/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Cost of GroupOn v Google AdWords</title>
		<link>http://mattsolar.com/blog/2010/12/the-cost-of-groupon-v-google-adwords/</link>
		<comments>http://mattsolar.com/blog/2010/12/the-cost-of-groupon-v-google-adwords/#comments</comments>
		<pubDate>Wed, 08 Dec 2010 17:32:17 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[AdWords]]></category>

		<guid isPermaLink="false">http://matthewsolar.com/blog/?p=560</guid>
		<description><![CDATA[Rafi Mohammed posted a nice article in the Havard Business Review about the recent hoopla surround Google’s recently-rejected $6B bid for GroupOn, the two year old coupon site.  In Mohammed’s article he mentions, For the businesses that are using [GroupOn]—and ultimately, for Google, which is betting big that Groupon can continue to grow profitably—there&#8217;s a [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>2010 Online Ad Spend Growth</title>
		<link>http://mattsolar.com/blog/2010/12/2010-online-ad-spend-growth/</link>
		<comments>http://mattsolar.com/blog/2010/12/2010-online-ad-spend-growth/#comments</comments>
		<pubDate>Wed, 08 Dec 2010 16:25:12 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://matthewsolar.com/blog/?p=556</guid>
		<description><![CDATA[eMarketer is forecasting continued double-digit growth in the online markering spend from 2010 through 2014.  While 2009 saw negative growth (-3.4%) I suspect we won&#8217;t see the majority of the growth until 2011 as a result of this &#8220;Cyber Monday&#8221; hitting $1B spend in a single day. What I find really interesting is that video [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2010 Word of The Year: Privacy [Cross post]</title>
		<link>http://mattsolar.com/blog/2010/11/2010-word-of-the-year-privacy-cross-post/</link>
		<comments>http://mattsolar.com/blog/2010/11/2010-word-of-the-year-privacy-cross-post/#comments</comments>
		<pubDate>Wed, 24 Nov 2010 16:13:58 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Geo-Marketing]]></category>
		<category><![CDATA[Privacy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[uTest]]></category>

		<guid isPermaLink="false">http://matthewsolar.com/blog/?p=551</guid>
		<description><![CDATA[Note: this is a cross-post from the uTest software testing blog.  Please visit the original post for more comments, Tweets, and other goodness. I recently attended a marketing conference that discussed emerging technology trends.  When the panel was asked what was the single-word topic of 2010 they almost all said, “mobile”.  I didn’t think of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Display ROI: Mass v. Niche</title>
		<link>http://mattsolar.com/blog/2010/11/display-roi-mass-v-niche/</link>
		<comments>http://mattsolar.com/blog/2010/11/display-roi-mass-v-niche/#comments</comments>
		<pubDate>Wed, 24 Nov 2010 16:06:09 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Display]]></category>

		<guid isPermaLink="false">http://matthewsolar.com/blog/?p=546</guid>
		<description><![CDATA[When we started diving into the dirty world of display (aren’t banners from ’98?) we thought we’d build toward large campaigns on TechCrunch, CrackBerry, and BusinessWeek.  We quickly reached this goal… and another learning.  In reality, these big mass-media sources have a much lower ROI for us than small, niche sites do.  Our original hypothesis [...]]]></description>
		<wfw:commentRss>http://mattsolar.com/blog/2010/11/display-roi-mass-v-niche/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>uTest Cheerleading &amp; Hiring FAQ</title>
		<link>http://mattsolar.com/blog/2010/11/utest-cheerleading-hiring-faq/</link>
		<comments>http://mattsolar.com/blog/2010/11/utest-cheerleading-hiring-faq/#comments</comments>
		<pubDate>Wed, 10 Nov 2010 14:24:28 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Hiring]]></category>
		<category><![CDATA[uTest]]></category>
		<category><![CDATA[FAQ]]></category>

		<guid isPermaLink="false">http://matthewsolar.com/blog/?p=541</guid>
		<description><![CDATA[I’ve had a few friends inquire about positions at uTest recently and I’ve found myself repeating myself over and over again, so I thought I’d add a quick “FAQ” of what my friends have asked and my answers.  This is a work in progress so I’ll try to update this page as I refine my [...]]]></description>
		<wfw:commentRss>http://mattsolar.com/blog/2010/11/utest-cheerleading-hiring-faq/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Off Topic: McRib v. Bites Gross-off</title>
		<link>http://mattsolar.com/blog/2010/11/off-topic-mcrib-v-bites-gross-off/</link>
		<comments>http://mattsolar.com/blog/2010/11/off-topic-mcrib-v-bites-gross-off/#comments</comments>
		<pubDate>Tue, 09 Nov 2010 21:10:22 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Off Topic]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Completely Random]]></category>

		<guid isPermaLink="false">http://matthewsolar.com/blog/?p=527</guid>
		<description><![CDATA[Normally classy posts like this are reserved for Friday afternoons around beer o’clock but I’ve been drinking caffeine and the uTest crew has started a debate: which is less appealing, Dunkin’ Donuts new “sausage balls” or McDonald’s McRib**?  The good, bad, and ugly: Bites: 3 for $1.59, 300 calories, 20g fat, 12g saturated fat, 20mg [...]]]></description>
		<wfw:commentRss>http://mattsolar.com/blog/2010/11/off-topic-mcrib-v-bites-gross-off/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>FutureM &#8220;Future of Digital Strategy&#8221; Notes</title>
		<link>http://mattsolar.com/blog/2010/10/futurem-future-of-digital-strategy-notes/</link>
		<comments>http://mattsolar.com/blog/2010/10/futurem-future-of-digital-strategy-notes/#comments</comments>
		<pubDate>Wed, 06 Oct 2010 21:03:31 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Search]]></category>

		<guid isPermaLink="false">http://matthewsolar.com/blog/?p=515</guid>
		<description><![CDATA[I just got home from an interesting session of FutureM Boston “Future of Digital Strategy” session and wanted to type out some notes while the ideas are fresh in my head. Quick takeaway; The role of marketing is changing. Analytics are key. 2010 was year of mobile. 2011 is year of video. Speakers: Perry Hewitt, [...]]]></description>
		<wfw:commentRss>http://mattsolar.com/blog/2010/10/futurem-future-of-digital-strategy-notes/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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