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  • Mobile Mapping for AMC Mobile Mapping for AMC

    Back in January I was planning logistics for a winter Presidential Traverse of several peaks including Mount Washington.  The biggest concern, as always the case to the “Home of the World’s Worst Weather”, is weather and visibility.  I was thinking about the limitations of GPS (which I don’t use) and a compass (which I carry. read more
  • Catching Up on Geo-Based Marketing Catching Up on Geo-Based Marketing

    When Yelp originally added the geo “check in” feature, I was very excited.  I love Yelp and their iPhone app so I immediately put my Foursquare account on hold to focus on learning the ins-and-outs of Yelp.  It was a very polished app but I made the assumption that the content user friendly layout of. read more
  • Seven Basic Twitter Tips for Companies Seven Basic Twitter Tips for Companies

    Some of these might sound obvious but a lot of them seem to be ignored by companies on Twitter. Most will probably state that they don’t have the resources to dedicate to Twitter but they need to make them. A social media manager is just as important as a customer service rep, if not more. read more

Welcome to MattSolar.com

Search Marketing & Social Media

Thanks for visiting my site, my “home base” for discussions and thoughts about the online marketing space. I tend to post about items I’m intrigued or enamored with and with a quick browse of the site you’ll quickly pick up what they are; search engine marketing (PPC), social media (i.e. Facebook & Twitter), and the great outdoors.


Recent Posts

  • Google: Bing is Plagiarizing Our SERPs
  • Outdoor Dog Gear
  • Beer Allergies & Alternatives [Cross Post]
  • The Cost of GroupOn v Google AdWords
  • 2010 Online Ad Spend Growth

Recent Comments

  • Google's Chrome OS - MattSolar.com on Google’s OS (aka Chrome)
  • Twitter 102: Beyond Signup - MattSolar.com on Twitter 101: Basic Twitter Tips (inc. Signup)
  • Schmidt by day. McKinney by night. - MattSolar.com on Interview with Eric Schmidt & Marissa Mayer
 

Tag Cloud

AdCenter Ad Text AdWords Amazon Analysis Bids Bing Completely Random Conferences Facebook FourSquare Google GPS How To Interview iPhone Jobs Latitude Marketing Mashable Microsoft Mobile MSN NetFlix Outdoors Pan-Mass Challenge Personal Philanthropy Privacy Prouty Quality Score Research Search SEO SERPs Social Media Social Networking Software Tips Tracking TripAdvisor Twitter uTest Wicked Philanthropy Yahoo

Twitter Feed

  • @cooperhill @kgoyette @ktbarch - On tap for #GoPats: @Smuttynosebeer's Old Brown Dog (my fav) & @CrispinCider's Original (@ColonialSpirits)
  • Superbowl keg. Go Pats! (@ Colonial Spirits) http://t.co/kONUYtHK
  • “@PetObesity: Obesity epidemic strikes U.S. pets - http://t.co/nPEbhAIN (CNN)” Bad enough we do it to ourselves.
  • @eastbackcountry @cooperhill Diptic purchased!
  • “@SteepSkiing: I'll bet you sleep well tonight Lance http://t.co/xp2yKx39 #cycling” Lance doesn't sleep, he waits.
  • “@agrabau: @mattsolar lots of video and media here https://t.co/bOIPjVPG #homs” Will dive in when I'm more optimistic about humanity. #Syria

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